T-Mobile's Real Target With Fast Phone Upgrades: Influencers

If you had told me, when the FCC on AT&T's attempted merger with T-Mobile, that I would soon seriously consider switching to the nations fourth-largest carrier, which was set adrift in the wake of the scuttled deal, I would have said you were crazy.

But here I am, about a year and a half later, thinking about doing just that. The main reason: T-Mobile has just introduced a new program called (which unofficially stands for "just upgrade my phone") that lets customers upgrade their phones up to twice a year. Jump, which costs $10 month and includes insurance, lets any customer trade in the phone they have and get new-customer pricing on a new one.