Bruce Lee Comes Back to Life in Johnnie Walker Ad

Chalk it up to CGI magic

Martial arts legend and action star Bruce Lee died 40 years ago, but whiskey purveyor Johnnie Walker has brought him — or at least his likeness — back to life. Its 90-second "Hail to the Game Changers" ad features Bruce Lee wandering through a Hong Kong hotel, expounding on his philosophy about how to be a game changer

The video was initially shot with lookalike Danny Chan in Hong Kong. Later, that footage was blended with a 3D model of Lee based on interviews, films and photographs with the late star. But every shot of Lee's face was created using CGI, a process that took over nine months, due to the level of detail required