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July 10, 2013 11:50 pm GMT

Budweiser Teams With Jay-Z and Rihanna in Global Music Campaign

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Budweiser is cracking open two new musical ads featuring Jay-Z and Rihanna on TV and YouTube as part of a new global campaign set to launch today in 85 countries.

Made for Music, the brand's first push using music as a platform, features the superstars as dual celebrity centerpieces. The two 30-second spots are set to Hova's "PSA" (watch above) and Rihanna's latest single "Right Now" (below); both were shot by director Mark Romanek.

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"Budweiser Made for Music is a tribute to those who continue to put their energy and passion everyday in the pursuit of their dreams," said Ricardo Marques, Budweiser's global advertising director, in a statement. "Jay-Z and Rihanna represent these values and are therefore an incredible source of inspiration to us all."

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/zCFwPNT8Cjo/

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