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July 7, 2013 05:00 am GMT

The Death Of Google Reader Opens The Door To A Smarter Subscription Ecosystem

doorsEditor's note:Julien Genestoux is the founder and CEO of Superfeedr.We all know that Google Reader, which used to be the most obvious RSS subscription tool, is now gone. At the same time, we see follow buttons on just about every website. We are at a tipping pointwith two contradictory trends: the decreased visibility of RSS feeds and the popularity of the follow feature. Google Reader and its market share was the biggest road block to a world where following can be both decentralized (open!) and ubiquitous.

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