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July 3, 2013 09:12 pm GMT
Another step ahead for Twitter in its bid to step up the pace with advertising on its platform: today the company announced that it would soon start "experimenting" with ways of making ads more "useful" by matching ads more closely to users on Twitter. "Users wont see more ads on Twitter, but they may see better ones," writes Kevin Weil, senior director of product and revenue for Twitter.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2zWzYLnX0uI/
Twitter Will Soon Start Showing Targeted Ads Based On User Accounts
Another step ahead for Twitter in its bid to step up the pace with advertising on its platform: today the company announced that it would soon start "experimenting" with ways of making ads more "useful" by matching ads more closely to users on Twitter. "Users wont see more ads on Twitter, but they may see better ones," writes Kevin Weil, senior director of product and revenue for Twitter. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2zWzYLnX0uI/
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