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July 2, 2013 04:10 pm GMT
As Foursquare focuses on the question of growing revenue, it has been slowly turning its game-style mobile check-in app into a platform to support location-based advertising and marketing. That strategy got an international fillip today in a new deal with music streaming service Deezer: people who use the app in the 15 countries where Deezer is active, to check in to live music events across some 15,000 venues, get a chance to also pick up a three-month Deezer Premium subscription.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hPCLx6iARIw/
Foursquare Tunes Into International Growth, Inks Live Music Check-In Deal With Deezer To Promote Paid Subs
As Foursquare focuses on the question of growing revenue, it has been slowly turning its game-style mobile check-in app into a platform to support location-based advertising and marketing. That strategy got an international fillip today in a new deal with music streaming service Deezer: people who use the app in the 15 countries where Deezer is active, to check in to live music events across some 15,000 venues, get a chance to also pick up a three-month Deezer Premium subscription. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hPCLx6iARIw/
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