Apple recruits Yves St Laurent CEO for VP position focusing on 'special projects'

Paul Deneve, former CEO of fashion outfit Yves St Laurent, has joined Apple's top ranks as a vice president. Cupertino says he'll report directly to Tim Cook and will work on "special projects," but there's no word on exactly what he'll be responsible for. While there's no sure-fire way of telling what Deneve will be up to, his experience in fashion and retail brings a few possibilities to mind. Namely, heading up Apple's retail efforts or lending his design chops to wearable computing projects and hardware development in general. It'll likely be a while before we see the fruits of Deneve's labor with his new employer, but now you'll know who to thank once Apple's gadgets receive an extra dose of je ne sais quoi.

[Image credit: Wikipedia]

Filed under: Apple

Comments

Source: Bloomberg