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June 30, 2013 08:00 am GMT

Startups Compete To Win The Mobile App CRM Battle

Mobile CRMEditor's note:Ankur Jain is a venture investor at Nexus Venture Partners. Nexus invests in early and early growth stage companies across sectors in India and the U.S.The rapid growth of mobile device usage has created major gaps in CRM capability; as smartphone adoption has exploded, companies have scrambled to launch mobile apps, many of which are disconnected from an organization's broader CRM capabilities.

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