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June 28, 2013 06:52 pm GMT

Introducing the Mashies, Mashable's Digital Marketing Awards

The-mashies-sml

Over the last few years, the social media revolution has completely redefined marketing.

The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting

In such an environment, we think marketers deserve kudos for making the right calls and applying creative solutions. That's why we've created The Mashies, which are designed to recognize the very best marketing in social media. The Mashies will highlight thought leadership in such categories as Best Real-Time Marketing, Best Use of Twitter, Best Branded Vine and Best Use of Facebook, among others.

More about , , and The Mashies

Original Link: http://feeds.mashable.com/~r/Mashable/~3/ChrBi1UAXuw/

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