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June 27, 2013 12:57 am GMT

Want to Open This Fridge Full of Free Beer? Find a Canadian

Molson-beer

If you're looking to quaff a free ice-cold Molson Canadian beer in one of these specially selected locations, you'll need a Canadian passport to open the refrigerator

As part of a clever online and TV ad campaign by agency Rethink Canada, fire-engine-red refrigerators full of Molson beer were strategically placed across a variety of European locations to attract crowds.

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As you can watch in the heartwarming video above, as soon as a Canadian steps up and scans a passport in the refrigerator, it's party time.

We're wondering how the bright red fridge will attract a crowd in some of the more remote locations. Perhaps Molson is hoping rural residents will be enticed to drive to take advantage of the free beer, gathering from miles around. Somebody better remember to bring along a Canadian or a Canadian passport, though.

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/ZHKRjCYWcK4/

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