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June 26, 2013 10:51 pm GMT

The World's First Twitter-Inspired Beer: #MashTag

Mashtagbeer1

A new beer from UK called #MashTag is the first alcoholic beverage inspired and created by users of social media.

British beer company Brew Dog has launched a drink that came out of fan votes to determine everything from its name and style to alcohol count. #MashTag is a 7.5% American Brown Ale, made with New Zealand hops and aged on hazelnuts and oak chips

"This project totally handed the keys to the brewery over to our fans and put them in the driving seat," Sarah Warman, a spokesperson for Brew Dog, told Mashable. "Over the course of a week, we gave our Twitter followers, Facebook fans and blog readers the opportunity to vote to an element of the brew. This gave us an incredible platform to explain the different stages of brewing and show how your choice at that stage influences the final beer you end up with, be it determining the alcohol level, bitterness or style."

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/uiByJI1gGdQ/

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