Microsoft Makes a Multi-Screen Pitch to Advertisers at Cannes

CANNES, FRANCE — Microsoft is one of the biggest advertising spenders in the world, but the company isn't just an advertiser. It's also a media firm and an enormous one at that.

The software giant attempted to woo advertisers gathered at the Cannes Lions advertising festival with a large installation on the beach that displayed Windows 8's ability to sync across PCs and tablets. In the video above Stephen Kim, VP of global agencies at Microsoft, explains how the company can reach consumers at work and in their living rooms and also what Microsoft thinks of native advertising