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June 25, 2013 06:14 pm GMT
Mobile startup Appington today announced its $1.2 million seed funding round, which founder Risto Haukioja says will be used to help the startup better deliver on its goal of making it easy for mobile developers to incorporate voiceover in their apps. Voice, according to Haukiojia, is often overlooked in favor of interstitials and video demo tutorials, but is s a key way to convey meaning without interrupting or boring a user, and that leads to better engagement.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/od_PqUbTSl0/
Appington Raises $1.2M In Seed Funding To Give Voice To The World Of Mobile Apps
Mobile startup Appington today announced its $1.2 million seed funding round, which founder Risto Haukioja says will be used to help the startup better deliver on its goal of making it easy for mobile developers to incorporate voiceover in their apps. Voice, according to Haukiojia, is often overlooked in favor of interstitials and video demo tutorials, but is s a key way to convey meaning without interrupting or boring a user, and that leads to better engagement.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/od_PqUbTSl0/
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