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June 25, 2013 04:48 am GMT
Appfuel is aiming to make it easy for mobile app developers to manage the tradeoff between user growth and monetization.Cross-promotion between apps is a big part of the ecosystem, but CEO Andrew Boos said Appfuel is unique because of its simplicity. Developers add a "suggested apps" unit to their own apps, and they can either grow their user base by getting a reciprocal recommendation in another app, or they can earn money by running sponsored suggestions or rather, with Appfuel, they do a mix of both. To adjust the program, they just move a slider determining how much of their inventory goes towards recommendation swapping versus sponsored links, and Appfuel handles the rest of the optimization process.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pwAOn40OpEc/
Appfuel Is A Simple Way For App Developers To Balance Monetization And Growth
Appfuel is aiming to make it easy for mobile app developers to manage the tradeoff between user growth and monetization.Cross-promotion between apps is a big part of the ecosystem, but CEO Andrew Boos said Appfuel is unique because of its simplicity. Developers add a "suggested apps" unit to their own apps, and they can either grow their user base by getting a reciprocal recommendation in another app, or they can earn money by running sponsored suggestions or rather, with Appfuel, they do a mix of both. To adjust the program, they just move a slider determining how much of their inventory goes towards recommendation swapping versus sponsored links, and Appfuel handles the rest of the optimization process.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pwAOn40OpEc/
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