June 25, 2013 08:01 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/FGFwVUx6jj4/
12 Digital Technologies Retailers Are Investing In
It's a tough market out there for speciality retailers. While the ecommerce grew 13% in the first quarter of the year compared to Q1 2012, Amazon grew even faster, at a rate of 22%. With steep discounts, free two-day shipping and heavy spending in paid search across competitor brands, it's difficult for others to keep up.
Difficult, but not impossible. In a recently released study, digital and luxury research firm L2 found that U.S. speciality retailers (defined as retail outlets that specialize in a particular category of items, like apparel or beauty) are making serious investments across digital and mobile channels to drive sales on those channels and in-store.
More about Fashion, Shopping, Retail, Ecommerce, and L2Original Link: http://feeds.mashable.com/~r/Mashable/~3/FGFwVUx6jj4/
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