Adorable Seal Gets Whacked in Startling Shark Week Ad

Poor Snuffy the Seal becomes a snack in this witty promo for the Discovery Channel's Shark Week

A fake news promo sets up the scene: Fans gather on a dock to see Snuffy. But things take a turn for the worse when a shark does what sharks do best. Luckily for squeamish seal lovers, most of the violence is implied — a guy in a white t-shirt blocks most of the action

Meanwhile, shark lovers can tune in to the Discovery Channel on Aug. 4 at 9 p.m. ET to get their shark fix

Homepage image courtesy of Steve Garner