Usher and Samsung: A Blueprint for Viral Success

Twenty-two million. That's how many times people have watched "Looking 4 Myself," a collaboration between Usher and Samsung that shows the power of motion in a new smart TV campaign.

"We used a mix of paid and earned views and timed the release of the video to capitalize on the buzz around the season finale of The Voice," said Ross Maupin, the creative director of Huge, the company that created the viral video. Usher is one of the star coaches on The Voice.

The #TeamUsher hashtag on Twitter also played a role in its success, Maupin said. So far, Huge has tracked more than 71,000 tweets about the video.