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June 21, 2013 11:53 pm -04

LeBron James Ends Social Blackout With Instagram Video Post

Lebron

LeBron James didn't just dominate the NBA Finals on the hardwood, taking home his second straight MVP award — he also dominated the social conversation online

More on that below, but first this: James' online popularity came while he actually laid low on the web, staging a self-imposed for the second straight year. And, for the second straight year it worked — the Heat have now won back-to-back championships

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James finally broke that silence Friday afternoon, however, and his first post came with an interesting twist for those tracking the mobile video war currently being waged between Facebook and its subsidiary Instagram against Twitter and its subsidiary Vine. What's the twist? James came back with an Instagram video post just one day after that capability became available on the photo-centric network:

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/u5CEYVlHvQk/

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