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June 21, 2013 01:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1x6rm4wfcVg/
Analytics Firm Adeven Raises $4.3M To Continue To Push Beyond The Mobile Install Metric
Berlin-based mobile ad and app analytics startup adeven today announced that it has raised a $4.3 million Series B funding round, provided by Capnamic Ventures, Iris Capital and existing investor Target Partners. The company plans to use the funding to help it continue to expand its product offerings, with the ultimate goal of focusing on the new metrics dealing with long-term engagement and customer retention that go beyond the once all-important install numbers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1x6rm4wfcVg/
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