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June 20, 2013 11:14 am GMT
Because fashion never goes out of style, fashion portals continue to bring in the money not just from consumers looking for the next big thing -- be it style or bargain, and ideally both -- but also investors keen to ride the wave. The latest example is Rad, a Paris-based startup that focuses on hipster clothes and accessories and likens itself to the online equivalent of Urban Outfitters. Today, Rad is announcing 2.5 million ($3.3 million) in funding. Rad is just under one year old, but on its own steam and through viral marketing it's already picked up 1 million users. This round of money, led by Index Ventures, is the first it has raised and Rad will use it to expand its business internationally. That will be first to the UK and Germany, and co-founder and CMO David Smadja tells us that the aim is to hit the U.S. in two years.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mnwSUmKr3OE/
Rad, A Parisian Hipster Fashion Portal, Gets $3.3M Led By Index To Go International
Because fashion never goes out of style, fashion portals continue to bring in the money not just from consumers looking for the next big thing -- be it style or bargain, and ideally both -- but also investors keen to ride the wave. The latest example is Rad, a Paris-based startup that focuses on hipster clothes and accessories and likens itself to the online equivalent of Urban Outfitters. Today, Rad is announcing 2.5 million ($3.3 million) in funding. Rad is just under one year old, but on its own steam and through viral marketing it's already picked up 1 million users. This round of money, led by Index Ventures, is the first it has raised and Rad will use it to expand its business internationally. That will be first to the UK and Germany, and co-founder and CMO David Smadja tells us that the aim is to hit the U.S. in two years.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mnwSUmKr3OE/
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