Instagram Video: 5 Excellent Examples From Brands

On Thursday, Instagram to its iPhone and Android apps for the first time. While many users flooded the service with hastily shot clips, typically from their offices, some brands uploaded videos that show how beautiful and fun the feature can be.

Instagram's video feature functions much like Twitter's video app, Vine. But the biggest difference is that Instagram allows up to 15 seconds of video, while Vine limits videos to six seconds. The process is relatively simple: Users can record multiple clips in succession, apply one of 13 filters, choose a cover frame (i.e., thumbnail), run it through a stabilizer (if they wish) and hit publish