Giants' New Social Cafe Brings Twitter to Life

Physically going out to the ol' ballgame has always been an unmatched sporting experience. More recently, however, fans have flocked to online social platforms to talk trash, post thoughts and generally partake in the fun of spectator sports

Well, fandom's offline and online realms just got married at AT&T Park, home of MLB's San Francisco Giants

The team unveiled its new "@Cafe" this week, distilling the team's online buzz in one physical location for supporters to visit just beyond the ballpark's centerfield wall

The Giants are billing the location as a sports marketing first. It's appropriate the step comes from one of the most digitally creative teams in the world. The team's innovative promotions and social-savvy audience have long led all the major leagues, culminating in the team besting a mid-campaign Barack Obama in Klout cred during its World Series run last fall.