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Facebook Insights Gets a Makeover
Facebook Page owners, rejoice: Facebook Insights, the social network's analytics dashboard for public Pages, is getting a makeover. A small, random group of beta testers will get access to the new desktop design on Wednesday, with a broader rollout to follow at an unspecified date.
The new design is simpler, cleaner and more intelligible. Stats that were previously rolled in together (i.e., "People Talking About This") have been broken down into separate charts that allow Page owners to individually measure the reach and engagement (likes, comments, clicks and shares) of individual posts. Additional charts make it easier for users to see what kinds of posts — say, those with videos, or ones targeted to certain groups — have better reach or more positive engagement than others. Owners can also now break down demographic behavior on individual posts to see, for example, if
Original Link: http://feeds.mashable.com/~r/Mashable/~3/n9-iFat9NUk/
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