3 Ways Paid Social Ads Can Explode Your Content

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Content marketing –- creating and distributing relevant content to attract, acquire, and engage your target audience –- has become a popular marketing tactic over the past few years. But although most companies understand how to promote their content via their “owned” channels, such as their Facebook Page, their Twitter account or LinkedIn Company Page, many are missing out on the opportunity to get their content in front of a larger audience through paid social promotions.