'Dumb Ways to Die' Wins 2 Grand Prix Awards at Cannes

CANNES, FRANCE — , a catchy public service announcement from Metro Trains in Melbourne, Australia, won the Grand Prix in the public relations and direct marketing categories at the Cannes Lions festival, representing a world conquest for the little PSA.

The video, which features various animated characters singing a catchy tune warning of the dangers of acting unsafely around trains, was expected to pick up at least one prize at Cannes. The film may end up winning a third Grand Prix since it is favored to win in the Films Lions category later this week. The PSA beat out contenders including Dove's "" campaign and Oreo's