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June 17, 2013 02:46 pm GMT
Netflix has been using original programming to power its Internet-TV business, luring viewers to flagship programming such as House of Cards. Today another development showing no let up in its strategy to use exclusive content to put clear blue water between its streaming service and rivals': it has inked its largest original content deal yet, with DreamWorks Animation.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Dh8g4O8mG5w/
Netflix Keeps Driving For Original Content, Inks Largest Deal Yet For DreamWorks' Characters
Netflix has been using original programming to power its Internet-TV business, luring viewers to flagship programming such as House of Cards. Today another development showing no let up in its strategy to use exclusive content to put clear blue water between its streaming service and rivals': it has inked its largest original content deal yet, with DreamWorks Animation.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Dh8g4O8mG5w/
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