Cynthia Rowley Goes After Warby Parker With Stylish $129 Glasses

Warby Parker carved out a new segment in the eyewear market three years ago, offering stylish, prescription lenses for just $95 per pair. Others have since joined the competition, including Cynthia Rowley, who is debuting a line of lower-priced eyewear online for women and another for men on Monday.

The new lines, Rowley Eyewear and Mr. Powers — for women and men, respectively — offer a range of optical and sunglass styles in fashionable shapes and colors. You'll find cat-eye shapes in white and tortoiseshell, aviator frames in gunmetal and gold, and Wayfarers in brown and black. The frame colors are often bold — in addition to gold, you'll also find pink, purple, emerald, burgundy and bright orange.