New Reality Show '@SummerBreak' Will Unfold on Social Media

The next potentially big reality phenomenon won't actually require a TV. How’s that for innovation?

The Chernin Group is targeting the connected generation with @SummerBreak, a new series that will exist exclusively on platforms such as Twitter, Instagram, Tumblr, YouTube and Vine.

The Premise

@SummerBreak tracks a group of high school seniors as they spend their last summer together and prepare for college — all while immersed in social media on various gadgets.

"People have their phones in their hands all day and all night, and these social platforms are really the way that young people communicate with each other," Billy Parks, the show's producer, told Mashable. "It's the way they tell stories and share information."