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June 14, 2013 10:28 pm GMT

iOS 7 Eliminates MAC Address As Tracking Option, Signaling Final Push Towards Apple's Own Ad Identifier Technology

limit-ad-trackingApple has now taken another step to push app publishers to use its preferredad tracking option, the Identifier for Advertisers(IDFA), with the debut of the iOS 7 beta. Confirming what many have suspected, Apple is eliminating an alternative option involving tracking by MAC addresses. This method had sprung up following a change to Apple's Developer Documentation in 2011, announcing its intention to end developers' reliance on the unique identifier known as the UDID.

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