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June 14, 2013 06:00 pm GMT

ZEFR Launches BrandID To Give Advanced YouTube Analytics And Tools To Brands

zefrOver the past year, Los Angeles-based startup ZEFR has been using its technology platform to help content owners identify and monetize videos on YouTube that have been uploaded by fans. Now its hoping to extend its technology to brands with a new product called BrandID that enables customers to figure out just how many of their fans are discussing their products on the video network.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-F07Rbspvh8/

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