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June 14, 2013 02:35 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/G6ptfVqTIDA/story01.htm
Superformula against cancer: Superhero chemotherapy for child cancer patients inBrazil
Ad agency JWT Brazil created a "Superformula" to fight cancer. They worked with the A.C. Camargo Cancer Center in Brazil and another agency client, Warner Bros., to transform chemotherapy into "superformula," with hopes of changing child patients' negative perception of the treatment.Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/G6ptfVqTIDA/story01.htm
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