New Parents, Bookmark This Website

is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.

Name: weeSpring

One-Liner Pitch: The first comprehensive social review site for baby products, where parents can research baby gear and follow other parent reviewers they know and trust.

Why It's Taking Off: Parents used to send 85-line Excel spreadsheets to friends who were expecting. WeeSpring uses the wisdom of the crowds and a simple rating system to help new parents find exactly what they need, from the pre-natal to pre-school stages.