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June 14, 2013 07:58 pm GMT
Vitamin sales is big business: in the U.S. alone in 2012, it was worth $9.3 billion in sales, and the opportunity is only growing, as more consumers turn to preventative medicine and health strategies in the face of tightening budgets and less access to health care. Toronto startup Koge wants to revolutionize the process of vitamin sales, using the recently-popular subscription goods model, along with leveraging data analytics for personalization.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/foYpArUHYDI/
Koge Looks To Shake Up The Vitamin Industry With Subscription Service, Personalized Combinations
Vitamin sales is big business: in the U.S. alone in 2012, it was worth $9.3 billion in sales, and the opportunity is only growing, as more consumers turn to preventative medicine and health strategies in the face of tightening budgets and less access to health care. Toronto startup Koge wants to revolutionize the process of vitamin sales, using the recently-popular subscription goods model, along with leveraging data analytics for personalization.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/foYpArUHYDI/
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