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June 14, 2013 05:11 am GMT
Google, the worldwide leader in mobile advertising, today made another move that could help consolidate its position a little bit further. The company today announced to developers that it would be shutting down AdWhirl, a platform that let app developers switch between different ad networks on the fly. AdWhirl was a part of AdMob, acquired by the mobile ad network after a flurry of competition, just months before AdMob was acquired itself by Google for $750 million.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MwPCNRK_dcg/
Google To Shut Down Mobile Ad Aggregator AdWhirl Sept 30, Points Developers To AdMob Mediation
Google, the worldwide leader in mobile advertising, today made another move that could help consolidate its position a little bit further. The company today announced to developers that it would be shutting down AdWhirl, a platform that let app developers switch between different ad networks on the fly. AdWhirl was a part of AdMob, acquired by the mobile ad network after a flurry of competition, just months before AdMob was acquired itself by Google for $750 million.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MwPCNRK_dcg/
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