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June 13, 2013 10:00 pm GMT

Facebook Begins Its Ad Consolidation By Eliminating Sponsored Results' In Search

facebook-sponsored-results-zyngaLast week, Facebook announced that it will be streamlining the ad-buying process by eliminating more than half of its 27 ad units. Today it's taking one step towards that goal by announcing that it will be eliminating the Sponsored Results unit starting in July.The unit officially launched in August 2012, allowing businesses to run ads in the "typeahead" results that show up when users enter a search query on Facebook. The early Sponsored Results campaigns seemed to get a positive response, but the company says it noticed that most advertisers were buying those units to promote their apps and games and its mobile app install ads and Page post link ads can achieve the same goals more effectively.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jasxk1h8dWU/

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