Case Study: Did Facebook Ads Work for This Photographer?

How deeply to you believe in social media as a marketing channel? Would you be discouraged if you gave it your all for a full month and didn't get a single lead? Or would you surmise that social media marketing is long build, a marathon rather than a sprint?

Those are some of the questions that Vinay Chinni is asking. We Chinni, a New Zealand-born photographer who recently relocated to Los Angeles, in early May. We paired up Chinni with a social media marketing consultant from our Small Business Panel; in this case, the consultant was David Griner with Luckie, a Birmingham, Ala., agency.