Can Pink DSLRs Make Pentax Relevant Again?

Pentax, the venerable photography company that nearly disappeared before it got acquired by Ricoh in 2011, has a new plan to stand out in the camera market by adding what it sees as a key missing ingredient in today's cameras: color.

Not the color the camera captures, but the physical color of the camera. In two of its new models — aimed at millennials — Pentax is offering custom colors. Buyers can choose from 120 different color combinations for the new K-50 DSLR and the Q7 ultra-compact mirrorless camera, from conservative white-and-silver to daring pink-and-green.