The Inside Scoop on Google's Visual Design Guidelines

What makes Google look like Google?

A group of Google designers have shared the various quirks and guidelines behind the tech giant's visual aesthetics, giving us a glimpse at how Google works to keep a coherent look across its products.

In a two-part project posted on online portfolio site Behance, Google's Roger Oddone, Yan Yan, Zachary Gibson and Christopher Bettig said their "solid, yet flexible, set of guidelines" have been helping both internal designers and vendors produce work that supports the company's brand identity. The guide includes tips for designing logos, icons, illustrations and infographics.