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June 11, 2013 03:59 pm GMT
Salesforce.com is releasing what it calls The Facebook Ads Benchmark Report, which shows how Facebook ads performed on Salesforce's social advertising service Social.com.As the name implies, the report's main purpose is to let businesses see how their ads stack up against the average, so to a certain extent, it's basically a data dump and I'll try to highlight some of the more interesting data in a second. At the same time, since Facebook announced last week that it's going to be consolidating and eliminating many of its ad units, focusing too much on the granularity of one unit versus another can seem like it misses the bigger picture.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/B8g9pGvjoFY/
Yep, Facebook Ads Are Better With Social Context (According To A Salesforce Benchmark' Report)
Salesforce.com is releasing what it calls The Facebook Ads Benchmark Report, which shows how Facebook ads performed on Salesforce's social advertising service Social.com.As the name implies, the report's main purpose is to let businesses see how their ads stack up against the average, so to a certain extent, it's basically a data dump and I'll try to highlight some of the more interesting data in a second. At the same time, since Facebook announced last week that it's going to be consolidating and eliminating many of its ad units, focusing too much on the granularity of one unit versus another can seem like it misses the bigger picture.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/B8g9pGvjoFY/
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