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June 11, 2013 03:23 am GMT
Retargeting, everyone's favorite web advertising technology, is coming to smartphones thanks to a startup called TapCommerce. The company isn't exactly launching today, but it has been relatively quiet, and now it's announcing some initial advertisers, as well as disclosing a $1.2 million round that it raised last year.Retargeting allows businesses to target their ads based on a user's past activity. At its best, that means the ads are smarter, with a better sense of what you're looking for and where you are in the purchase process. (At its worst, it can be creepy and annoying.) It has become a staple of web advertising, particularly for e-commerce companies, but it doesn't work on Apple's mobile devices because they don't support third-party cookies.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VxVpGLdZdkA/
With $1.2M In Funding, TapCommerce Aims To Bring Ad Retargeting To Smartphones
Retargeting, everyone's favorite web advertising technology, is coming to smartphones thanks to a startup called TapCommerce. The company isn't exactly launching today, but it has been relatively quiet, and now it's announcing some initial advertisers, as well as disclosing a $1.2 million round that it raised last year.Retargeting allows businesses to target their ads based on a user's past activity. At its best, that means the ads are smarter, with a better sense of what you're looking for and where you are in the purchase process. (At its worst, it can be creepy and annoying.) It has become a staple of web advertising, particularly for e-commerce companies, but it doesn't work on Apple's mobile devices because they don't support third-party cookies.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VxVpGLdZdkA/
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