The Social Media Editor Isn't Dead, It's Maturing

The social media editor was pronounced dead on Wednesday, May 29, 2013. It was three years old.

The social media editor is predeceased by newspapers, the web and God. It is survived by everyone who still works in social media.

We've read this obituary before — and we'll read it again — not only because the "... Is Dead" headline is a journalistic cliché, but also because the evolution of digital roles is core to newsroom success.

The way social media editors are being reorganized now parallels what webmasters experienced when organizations were first building websites in the early to mid-1990s