Report: Desktop Ad Spending Will Peak in 2014

Desktop-based advertising will peak in 2014 as more spending goes towards mobile advertising, according to a new study from eMarketer.

The researcher predicts that U.S. desktop advertising will hit $35.39 billion in 2014, but then begin falling off in 2015. By 2017, the figure will be $32.51 billion, which is close to the amount posted in 2012. Meanwhile, mobile advertising will hit $11.76 billion in 2013, up from $7.65 billion this year

Clark Fredricksen, VP at eMarketer, says the implosion of the desktop ad market is ahead of schedule. "In September of last year we wouldn't have thought that desktop advertising would stop growing in 2014," he says