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June 11, 2013 03:23 am GMT
MindTouch is using data to provide context to customer support pages so people can get better answers to the questions they have about a product or a service. The FAQ just doesn't do it anymore.It's either because the questions don't apply or the answers don't address a customer's issues.MindTouch has won customers such as SAP and Salesforce.com by turning the manual into a contextual data engine that correlates to the individual and the overall customer base. It turns product and service data into a knowledge engine that serves relevant information on a per-article basis. The contextual knowledge base can also be applied to search results. Articles that get the most interest rise to the top.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TitnMr_i_Rc/
MindTouch Delivers For SAP And Salesforce By Turning The FAQ Into A Self-Service Sales Tool
MindTouch is using data to provide context to customer support pages so people can get better answers to the questions they have about a product or a service. The FAQ just doesn't do it anymore.It's either because the questions don't apply or the answers don't address a customer's issues.MindTouch has won customers such as SAP and Salesforce.com by turning the manual into a contextual data engine that correlates to the individual and the overall customer base. It turns product and service data into a knowledge engine that serves relevant information on a per-article basis. The contextual knowledge base can also be applied to search results. Articles that get the most interest rise to the top.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TitnMr_i_Rc/
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