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June 5, 2013 02:00 pm GMT

Personal Capital Closes $25 Million In Series C Funding For Online Wealth Management Platform

personal-capitalWhen many people hear "wealth management," they think of elite advisors meeting old money clients at the country club, or decades-old firms with big names such as Fidelity or Schwab. But in the years ahead, one Silicon Valley startup is aiming to shake up that establishment -- and just has raised a nice chunk of new funding to help. Personal Capital, the online-oriented personal wealth management platform company, has taken on $25 million in a new round of funding led by Crosslink Capital with the participation of asset management giant BlackRock and previous investors Institutional Venture Partners (IVP) and Venrock. The round, which serves as Personal Capital's Series C, brings the total amount invested in the nearly four year old company to $52.3 million.

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