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June 5, 2013 07:31 pm GMT
Brooklyn-based custom-made goods marketplaceMakeablylaunched this past fall as a way to connect buyers with makers and other artisans who can craft unique, one-of-a-kind items ranging from apparel to household goods, and more. Today, the company is announcing a slight tweak to that earlier business model as well as $650,000 in seed funding, led by Great Oaks, with participation from 500 Startups and other angel investors. Founded byex-Googlers,Ryan Hayward and Anastasia Leng, the angel investment included all of Leng’s former managers at Google, the co-founder tells us, as well as other Google and tech industry execs like Google X’s Obi Felten; Feedburner co-founderSteve Olechowski; Senior Director of Product Management at Flurry, Rahul Bafna; PM Director, Google Display Advertising,Christian Oestlien; Head of Innovation at TalkTalk Max Alexander; Director, Global Marcom for YouTube Anna Bateson; VP of Product Management and Cloud9 Wireless founder Sebastian Tonkin; VP & Head of Product Management, Visa U.K. and Ireland,Brendan Marry;and others. The marketplace initially was reminiscent of CustomMade, in that it also served as a resource for shoppers looking for custom goods. But today the company is relaunching version 2 of its website which puts the focus more on what the startup is calling “remixes,” as opposed to the more direct requests for creations. After the first six weeks of its public debut, Makeably pulled in $10,000 in transactional revenue, Leng says, but when the founders dug into the data they discovered that only around 5 to 10 percent of users were “power creators” – meaning those who came in with very specific ideas of what they wanted, and who generally weren’t constrained by a budget. However, the other 90 percent were just “remixing” the reference point products to their liking. “For example, they would see a design for a necklace they really liked, and would say, ‘can I have this in gold instead of silver?’ or ‘can you make this as earrings instead of a necklaces?’,” explains Leng. “They were remixing along one or two dimensions instead of creating a one-off every single time.” To better cater to the majority of the site’s users, a new version of Makeably has been under testing for a couple of weeks which now features items users can “remix” by selecting their own options and adding special requests via a “Make it yours” side panel to the right of the item. Here, buyers can choose from different materials, designs, sizes,
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kh2oT7Nbfsc/
Custom Goods Marketplace Makeably Raises $650K From Great Oaks, 500 Startups & Others, Shifts Focus To Remixes
Brooklyn-based custom-made goods marketplaceMakeablylaunched this past fall as a way to connect buyers with makers and other artisans who can craft unique, one-of-a-kind items ranging from apparel to household goods, and more. Today, the company is announcing a slight tweak to that earlier business model as well as $650,000 in seed funding, led by Great Oaks, with participation from 500 Startups and other angel investors. Founded byex-Googlers,Ryan Hayward and Anastasia Leng, the angel investment included all of Leng’s former managers at Google, the co-founder tells us, as well as other Google and tech industry execs like Google X’s Obi Felten; Feedburner co-founderSteve Olechowski; Senior Director of Product Management at Flurry, Rahul Bafna; PM Director, Google Display Advertising,Christian Oestlien; Head of Innovation at TalkTalk Max Alexander; Director, Global Marcom for YouTube Anna Bateson; VP of Product Management and Cloud9 Wireless founder Sebastian Tonkin; VP & Head of Product Management, Visa U.K. and Ireland,Brendan Marry;and others. The marketplace initially was reminiscent of CustomMade, in that it also served as a resource for shoppers looking for custom goods. But today the company is relaunching version 2 of its website which puts the focus more on what the startup is calling “remixes,” as opposed to the more direct requests for creations. After the first six weeks of its public debut, Makeably pulled in $10,000 in transactional revenue, Leng says, but when the founders dug into the data they discovered that only around 5 to 10 percent of users were “power creators” – meaning those who came in with very specific ideas of what they wanted, and who generally weren’t constrained by a budget. However, the other 90 percent were just “remixing” the reference point products to their liking. “For example, they would see a design for a necklace they really liked, and would say, ‘can I have this in gold instead of silver?’ or ‘can you make this as earrings instead of a necklaces?’,” explains Leng. “They were remixing along one or two dimensions instead of creating a one-off every single time.” To better cater to the majority of the site’s users, a new version of Makeably has been under testing for a couple of weeks which now features items users can “remix” by selecting their own options and adding special requests via a “Make it yours” side panel to the right of the item. Here, buyers can choose from different materials, designs, sizes,Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kh2oT7Nbfsc/
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