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June 4, 2013 09:26 pm GMT
Salesforce.com added more marketing power to its arsenal today with the purchase of ExactTarget for $2.5 billion. It is the company's largest acquisition to date, second to Buddy Media, which it bought last year for $689 million. In 2011, the company purchased social-monitoring platform Radian6 for $276 million in cash plus additional stock.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/L6QNLtZB_fM/
With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer's Suite
Salesforce.com added more marketing power to its arsenal today with the purchase of ExactTarget for $2.5 billion. It is the company's largest acquisition to date, second to Buddy Media, which it bought last year for $689 million. In 2011, the company purchased social-monitoring platform Radian6 for $276 million in cash plus additional stock.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/L6QNLtZB_fM/
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