Iterations: From Amazon Prime To Amazon Pronto, The Future Of Physical Delivery

Membership has its privileges. A slogan made famous by American Express today also applies to an online membership many, many people happily keep: Amazon Prime. Ever since committing to Prime -- and this is anecdotal -- but our household trips to Target steadily decreased, and in 2013, outside of one trip to replace a defective item in a pinch, I havent shopped for household goods in any mega-store. With Prime, Amazon pulled off one of the most elegant consumer segmentations, encouraging members to fill their carts with a few clicks or taps from any device and training customers to continuously ask the following question at the time of purchase: Do I need this item before 48 hours?