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May 29, 2013 09:52 pm GMT
It's been a big year for Twitter, as the company has been aggressively trying to grow its ads business with broadcasters. It's doing that by partnering with big media companies for services like TV ad targeting. For TV, the company is hoping to drive tune-in by creating new ways for broadcasters to reach their audiences.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AacHkFHgT8M/
Twitter Doesn't Want To Become A Media Company, But Will Partner With Them, CEO Dick Costolo Says
It's been a big year for Twitter, as the company has been aggressively trying to grow its ads business with broadcasters. It's doing that by partnering with big media companies for services like TV ad targeting. For TV, the company is hoping to drive tune-in by creating new ways for broadcasters to reach their audiences.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AacHkFHgT8M/
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