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May 29, 2013 05:34 pm GMT
When digital marketers do competitive analysis today, they're still cobbling together data from a variety of sources then tucking it into a PowerPoint presentation where, by the time it's actually read, is already out of date. TrackMaven, a new, largely real-time competitive intelligence platform for marketers is changing that, now with $1.25 million in funding from Aol Ventures and other angels, and paying customers like Martha Stewart Living and the NBA.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/80KGaT19jGo/
Because Competitive Intelligence Gathering Is Horrible, TrackMaven Raises $1.25M From Aol & Angels To Make It Real-Time & Actionable
When digital marketers do competitive analysis today, they're still cobbling together data from a variety of sources then tucking it into a PowerPoint presentation where, by the time it's actually read, is already out of date. TrackMaven, a new, largely real-time competitive intelligence platform for marketers is changing that, now with $1.25 million in funding from Aol Ventures and other angels, and paying customers like Martha Stewart Living and the NBA.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/80KGaT19jGo/
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