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May 24, 2013 02:17 am GMT
As great as the web is, I still haven't been able to kick my habit for buying fashion and lifestyle magazines off the newsstand. One of the things I love the most about monthly glossies are features like Vanity Fair's My Stuff and Us Weekly's What's In My Bag, in which notable people reveal the exact products that they actually buy and use (celebrity chef David Chang uses Sensodyne toothpaste and wears Levi's jeans, FYI.) It's just compelling to find out more about people through their stuff.The folks at New York-based startup Vaunte think so too, and in fact, they think it could be the next generation of luxury e-commerce. Vaunte has created a web platform where notable people (think starlets, fashionable executives, designers, and socialites) show off the stuff in their closets -- and put things up for sale. Vaunte started off as purely a consignment market that takes 30 percent commission for photographing and shipping seller's items, but it has since expanded to also sell new versions of the items people show off.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fwR-E2SDwQo/
With $1.12 Million From Battery And Others, Vaunte Aims To Define The Next Era Of Luxury E-Commerce
As great as the web is, I still haven't been able to kick my habit for buying fashion and lifestyle magazines off the newsstand. One of the things I love the most about monthly glossies are features like Vanity Fair's My Stuff and Us Weekly's What's In My Bag, in which notable people reveal the exact products that they actually buy and use (celebrity chef David Chang uses Sensodyne toothpaste and wears Levi's jeans, FYI.) It's just compelling to find out more about people through their stuff.The folks at New York-based startup Vaunte think so too, and in fact, they think it could be the next generation of luxury e-commerce. Vaunte has created a web platform where notable people (think starlets, fashionable executives, designers, and socialites) show off the stuff in their closets -- and put things up for sale. Vaunte started off as purely a consignment market that takes 30 percent commission for photographing and shipping seller's items, but it has since expanded to also sell new versions of the items people show off. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fwR-E2SDwQo/
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